BioCentric May 2015 eNewsletter

UX versus UI

In the world of digital design, the terms “UI” (User Interface) and “UX” (User Experience) are being used and confused more than ever. Understanding the difference and correct application is truly vital to successfully developing a clean, intuitive, and user-friendly digital program.

UX focuses on understanding the audience or users, and their needs, abilities, restrictions, and limitations. UX will also focus on the business goals and objectives to effectively improve the quality of user interaction with the program and enhance the perception of the brand. UX will ultimately define the program’s users, the user work flows, and available features, and effectively point to solutions for problems facing users. Once established, the UX will be the guide for creation of the UI.

UI can be thought of as the visual representation of UX—the design and layout of how users interact with a program. The design will determine the layout and include all physical interactions (tap, click, etc.); where content will reside on the screen; the location of buttons and menus and the actions that each will enable; and what users will see when viewing the digital program. The overall goal of UI is to make the UX and interaction with the program as simple and efficient—and engaging—as possible.

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